Research shows that companies closely aligned with their sales and marketing teams find a 36% increase in customer retention and tend to win 38% more sales.
But how do these teams ensure their efforts are effective? Well, it all comes down to using the right tools.
Among these tools, HighLevel has been the choice for many. It’s an all-in-one platform bridging the gap between sales and marketing teams by providing them with all the necessary features, such as customer journey management and automated workflows to streamline their processes.
We have closely evaluated HighLevel with the needs of today’s businesses in mind, focusing on its ability to enhance efficiency, performance, and overall value.
Does it stand out as a viable option for businesses in 2025? How do its features compare to other platforms, and can it truly help drive business growth?
In this review, we’ll assess the platform’s strengths, weaknesses, and its potential to impact modern businesses effectively.
Special Offer: Before we start, we have a special offer for you. You can get an extended 30-day free trial here.
What is HighLevel?
HighLevel is a SaaS platform providing sales and marketing services to businesses of all kinds. Founded in 2018 and headquartered in Dallas, Texas, the platform has gained over 600,000 customers and success stories.
The platform allows businesses to create automated sales funnels, manage customers through CRM, create targeted marketing campaigns, build traffic-generating landing pages, and monitor performance all through its platform.
One of the key advantages of HighLevel is its comprehensive features. Marketing agencies and teams require multiple tools to manage their sales and marketing efforts. Having these within a single platform saves them from the hassle of juggling between different tools and streamlining their processes further.
Moreover, new marketing features and tools such as AI appointment bots are being introduced on the platform to keep businesses ahead of the latest marketing technology. This allows them to scale their business with their growing needs without the need to invest more in new software tools.
According to a review,
“The degree of service and value is phenomenal. Anything that you can think of or dream of, then a few days later you find out that it is going to be released the next week. The amount of listening they do with their customers is amazing. WHO DOES THAT? I am eternally grateful for HighLevel!” – Shaun Kirk (PT Practice Success)
Who is HighLevel Best For?
HighLevel is a great platform for small to mid-sized businesses with a core focus on sales funnels and marketing automation. The feature set allows these businesses to bring in more conversions by creating automated workflows that improve the overall customer journey.
The platform works best for:
- Marketing Agencies: Marketing professionals who handle multiple clients can use HighLevel’s white-label features to create comprehensive reports and maintain consistency with the brands.
- Affiliate Marketers: For affiliate marketing to be effective, it is necessary to attract the right clientele through offers and promotions. With HighLevel’s customized funnels, affiliate marketers can improve their lead-generation campaigns.
- Small Business Owners: HighLevel allows you to maintain customer relationships through its CRM and pipeline automation. It helps product/service-based businesses streamline follow-ups and engagement.
- Small Business Owners: HighLevel allows you to maintain customer relationships through its CRM and pipeline automation. It helps product/service-based businesses streamline follow-ups and engagement.
- Marketing Consultants/Freelancers: Consultants who help businesses with their marketing needs can use HighLevel to optimize their strategies. Streamlined and consistent operations ensure timely results for the clients.
While HighLevel is a great platform for several businesses, there may be better choices for large eCommerce stores. HighLevel focuses on customer and funnel management rather than product and stores. Moreover, complex backend operations may struggle as the product catalog increases.
HighLevel’s Feature Breakdown and Comparison
Let’s take a closer look at each of HighLevel’s features and compare them with other tools in the market.
1. Lead Generation Tools
All sales and marketing efforts start with attracting customers to your business. HighLevel includes all the necessary tools that help you capture more leads.
Customized Sales Funnels
Different businesses have different ways to fulfill their customer’s journeys, depending on their sales and marketing objectives. The funnel structure plays a crucial role in deciding how each customer will convert into a sale effectively.
HighLevel offers a sales funnel builder where you can define different stages in the sales processes based on your customer and product segments. You can find pre-built templates to edit or create a funnel from scratch to align with your brand requirements.
Once done, you can add multiple workflows within the different stages of the funnel to trigger as the customer journey continues. This allows you to create a highly personalized experience, unlike a traditional one-size-fits-all option.
Website Builder
HighLevel offers a website builder tool that helps you create professional and user-friendly websites with no-code options. These websites can bring in traffic that can become potential leads in your sales funnel, helping you convert visitors into customers seamlessly.
It offers drag-and-drop functionality to customize the layout and add CTA link buttons and content to catch customers’ attention. These pre-designed, no-code templates offer a significant advantage to less tech-savvy users who want to optimize their landing pages and bring in more traffic.
For those requiring more advanced customization, HighLevel allows you to edit the HTML/CSS, giving you full control to add advanced functionality and tailor the page to specific needs.
Appointment Scheduling
Appointment scheduling bots are increasingly popular for service-based businesses, providing potential customers with a simple and efficient way to book appointments online.
HighLevel offers AI-based scheduling chatbots and forms that help strengthen your initial funnel stage. You can place these scheduling options within your website landing pages and get more customers to sign up for your business.
CRM and Pipeline Management
A customer relationship management (CRM) tool is essential for any business maintaining both new and existing customers. HighLevel provides a built-in CRM within its platform that centralizes customer management aligned with other marketing efforts. This allows you to track engagement and performance through multiple touchpoints such as email, SMS, and website pages.
One of the major benefits of HighLevel’s CRM is its seamless integration with lead generation tools. This allows businesses to quickly move the leads toward the lead nurturing process without manual data entries or integration with third-party CRM systems.
HighLevel’s CRM features support businesses throughout the entire funnel process, from capturing leads to nurturing them through personalized marketing efforts and ultimately converting them into customers. This integration ensures that every stage of the customer journey is managed efficiently within a single platform.
2. Lead Nurturing Tools
HighLevel’s features extend beyond just lead capturing. You can also find various tools within the platform that help nurture these leads into customers.
Follow-up Marketing Campaigns
HighLevel offers email and SMS marketing templates that businesses can personalize to their need. It allows you to customize the size, theme, and content to reflect your brand identity. Once the templates are created, you can save them for future use or schedule them for the contacts within your CRM.
Carefully planned follow-up campaigns ensure that the captured leads don’t lose their interest and become potential customers. Using HighLevel saves you the hassle of importing templates from various sources and syncing them with your contacts.
The platform also allows you to create multi-channel campaigns where you can connect with your leads through multiple platforms such as phone, voicemail, or Facebook Messenger.
Workflow Automation
HighLevel allows you to automate repetitive marketing and sales tasks such as email and SMS followups, customer onboarding, and reminders and notifications. This saves you valuable time and ensures accuracy and consistency in all repetitive tasks.
Personalized workflows allow you to discover what works best for your business and optimize your strategies further. It also has workflow templates that you can customize to your needs or create one from scratch.
You can add triggers with these workflows that initiate the workflow. With the right marketing automation plan in place, you can focus on the critical aspects of your business while ensuring your objectives are fulfilled.
For example, if a lead visits your page multiple times but hasn’t made a purchase yet, HighLevel allows you to automatically send them an exclusive discount offer to keep them interested.
3. Lead Conversion Tools
HighLevel’s CRM, pipeline, and automation features help you throughout your sales funnel process. These tools not only help you capture leads but also ensure they are nurtured and converted into loyal customers.
Tracking and Analytics
HighLevel provides you with real-time tracking and analytics tools to monitor their marketing and sales efforts. With dedicated reports, you can track customer interactions across multiple channels and fine-tune their strategies accordingly. The multi-channel tracking feature provides a holistic view of performance, helping businesses identify what works best and what doesn’t.
Additionally, HighLevel allows you to set KPIs and monitor progress toward their goals. You can monitor conversion rates, bounce rates, retention rates, etc., and highlight areas of improvement.
One of the platform’s benefits is its ability to integrate analytics with automated workflows. For instance, if a lead hasn’t opened an email within three days, an automatic follow-up email can be triggered, and this action will be reflected in the analytics dashboard for further review and optimization.
Payment Collection
Many businesses use third-party payment gateways integrated into their websites to allow customers to pay online. However, integrating the gateway APIs into your workflows can be tricky.
HighLevel simplifies the process of customer payment collection by directly integrating Stripe on your website and funnel processes. This allows customers to easily pay for your offerings, ensuring a seamless transaction experience while maintaining their engagement with your business.
Document Signing
HighLevel also offers document-signing features within its platform for businesses that may require e-signature documents or consent forms. This streamlines the conversion process for the customer as they don’t have to use other tools to complete their purchase. Increased customer satisfaction results in repeat business and long-term engagement with your brand.
4. Customer Journey Support Tools
Besides the core features that help you streamline the customer journey, HighLevel also provides you with add-ons that may further enhance your business processes.
White-Label Software and Desktop App
Businesses and agencies can create a fully customized app under their branding. For example, marketing agencies can customize the HighLevel app based on their brand’s tone, color theme, and logo and then market it to their clients.
Personalized and branded features bring revenue opportunities for your business as you can charge a premium for the tools and services you provide. The platform allows unlimited user and account setups, making it easier to reach a large clientele.
Membership Areas
Businesses that are closely connected to their clients and create a community around shared interests or knowledge foster loyal customer relationships. You can create a membership platform where you can promote and sell free or paid courses.
It also gives you options to host videos and webinars, create special offers, and encourage engagement opportunities. A seamless community page also helps improve your brand image and maintain a strong reputation among customers and businesses alike.
HighLevel’s Pricing: Is It Worth An Investment?
| Features | Replaces | Other Tools | HighLevel |
| CRM & Pipeline Management | HubSpot, Salesforce | $99/Monthly | ✔ |
| Unlimited Sales Funnels | ClickFunnels, Leadpages | $297/Monthly | ✔ |
| Website Builder | Wix, Squarespace, WordPress | $29/Monthly | ✔ |
| Surveys & Forms | SurveyGizmo, Wufoo, Typeform | $49/Monthly | ✔ |
| Email Marketing | Mailchimp, ActiveCampaign | $99/Monthly | ✔ |
| 2-Way SMS Marketing | Twilio, EZTexting, TextMagic | $99/Monthly | ✔ |
| Booking & Appointments | Calendly, Acuity, SimplyBook | $29/Monthly | ✔ |
| Workflow Automation | HubSpot, Keap | $169/Monthly | ✔ |
| Courses/Products | Teachable, Thinkific | $99/Monthly | ✔ |
| Call Tracking | CallRail, WhatConverts | $49/Monthly | ✔ |
| Reputation Management | Birdeye, Podium, Yext | $159/Monthly | ✔ |
| Tracking & Analytics | HubSpot, Google Analytics | $299/Monthly | ✔ |
| Communities | Skool, Mighty Networks, Circle | $89/Monthly | ✔ |
| Document Signing | DocuSign, PandaDoc | $47/Monthly | ✔ |
| Gray-Labeled Mobile App | Unique to HighLevel | ✔ | |
| White-Labeled Desktop App | $5K + $499/Monthly | OptionalAdd-on | |
| Overall | $7,111/month | $297/month |
HighLevel offers great value for money and can be considered a highly cost-effective marketing and sales platform. The pricing starts at $97 per month for essential features and $297 per month for all the current and new features along with unlimited sub-accounts, API access for future integrations, and a white-labeled customized on your brand theme app.
Today’s marketing and sales operations often require a combination of tools that, when combined, can cost over $7,000 per month. In contrast, HighLevel consolidates all these essential features—such as CRM, email marketing, sales funnels, and workflow automation—into a single platform for just $297 per month. This makes it an affordable option for businesses looking to streamline operations and minimize expenses without compromising on functionality.
HighLevel is also an excellent option for businesses planning to scale in the future. While some may only be using a few features initially, the platform’s pricing model ensures that they don’t bear extra costs as their needs grow. This flexibility means businesses can access all the tools they need, whether today or in the future, without worrying about additional expenses for each new tool or feature they use.
What if you could launch HighLevel for your business in just 48 minutes without any product, experience, or tech skills? Join the GHL Bootcamp today to set your business up LIVE with a High Level coach! Plus, you’ll get a 30-day free trial of the platform.
Customer Reviews and Ratings: What Value Does It Provide?
HighLevel has a customer base of over 600,000 with more than 1.4 million businesses using its tools and services. Customer reviews provide better insight into the platform’s abilities and how it works with different business scenarios.
The platform has a 4.9-star rating on Trustpilot with over 3000 reviews and a 4.5-star rating on G2 with over 100 reviews. The HighLevel website also has video testimonials of satisfied clients sharing their experiences with the software.
Here is what the customers are saying about the product:
- “Really great onboarding process and so far the software looks great and should replace a few others we are already using and paying for, so a money saver too!” – Dianne Greenwood
- “I just signed on for a trial, opened the account, and felt overwhelmed with some of the different hierarchical language. I found myself automatically invited to a kickoff webinar which I thought was a virtual evergreen and it ended up being a real person who was able to guide me to key areas. He was a great help.” – OTgal
- “HighLevel is a wonderful software that truly is an automation game charger. They are staying ahead of the curve with AI and all of its possibilities. They make the stress of multiple software’s a thing of the past because everything is in one place. I will never use another software for my business. HighLevel’s support team is great as well, they never make you feel like a burden when you have an issue.” – Amanda A.
The Verdict: Should You Get HighLevel for Your Business in 2025?
Sales and marketing trends are rapidly shifting with the introduction of new technology and tools that aim to streamline processes and offer quick growth. As marketing objectives rise and demand more tools, HighLevel steps in as a standout option to fulfill these needs. The platform is a comprehensive all-in-one marketing toolbox that every marketing and sales professional requires.
Using the tools from HighLevel doesn’t require technical knowledge and is easily synced with other tools on the platform to streamline the funnel processes. Automated workflows and real-time tracking ensure that all your tasks are handled efficiently.
Overall, HighLevel is a highly valuable tool for any business aiming to grow in 2025. The platform is great value for money, time, and effort.
Sign up for the Bootcamp or request a free 30-day trial to find out if HighLevel is made to take your business to the next level!
FAQs
- What is GoHighLevel used for?
HighLevel is used by marketing professionals, agencies, and businesses to manage their sales funnel and customer engagement journey. It includes a CRM platform and automated marketing features that allow management interactions from leads to conversions.
- Can you use GoHighLevel for free?
HighLevel does not offer a free version; however, it offers a generous free trial for users to test all its features. It has two paid plans that give users access to all features and tools on the platform. Sign up for the Bootcamp or request a free 30-day trial.
- Can you actually make money with GoHighLevel?
Yes, HighLevel provides marketing agencies with several revenue-generating opportunities. It has white-label options that allow you to rebrand and sell the platform to your clients at your prices.
- What is the difference between HighLevel and GoHighLevel?
HighLevel and GoHighLevel are both names of the same platform. They are sometimes used interchangeably in different blogs and content online. However, both of them are the same CRM and marketing automation software.
